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MISSHA(7)
Is an iconic, pioneering South Korean beauty powerhouse globally celebrated as one of the original trailblazers of the K-beauty revolution. Launched in 2000 with a radical philosophy that "skincare should be an affordable luxury," Missha completely disrupted the beauty market by offering prestige, clinically backed formulas at accessible everyday prices. The brand is universally famous for its record-breaking, multi-generational cult classics that rival the efficacy of high-end Western luxury lines.