Beauty of Joseon

Beauty of Joseon(13)

Is a globally viral, premier South Korean skincare brand that modernizes the ancient beauty secrets of the Korean royal court. Inspired by the Gyuhap Chongseo—a 19th-century encyclopedia detailing the skincare wisdom of noblewomen from the Joseon Dynasty—the brand reimagines traditional Hanbang (Eastern herbal medicine) for the modern consumer. Beauty of Joseon is globally celebrated for creating luxurious, minimalist formulas that prioritize long-term skin health, barrier repair, and a natural, lit-from-within glow.